PR & Reputation
iGaming Press Releases & Distribution
Newsworthy announcements written and placed with iGaming trade, sports business and regional media
Pays: headlines and trust
PR & Reputation
Trust decides where players deposit and where partners, regulators and investors place their confidence. We build your reputation through earned media, industry presence and honest handling of player feedback.
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118 services · 12 specialisms
Press Office & Media Relations
Day-to-day media relations for licensed brands: announcements, journalist relationships, newsroom content and fast, accurate answers to press enquiries.
PR & Reputation
Outsourced iGaming Press Office
A dedicated press office that handles your announcements, journalist enquiries and media relationships month after month
PR & Reputation
Media List Building & Journalist Mapping
Researched, segmented media lists covering iGaming trade, sports business, fintech and regional press in every market you operate in
PR & Reputation
Online Newsroom & Press Kit
A press centre with fact sheets, licence details, leadership bios, imagery and brand assets journalists can use without chasing you
PR & Reputation
Reactive News Commentary Desk
Fast, approved spokesperson comments on regulatory news, industry deals and sporting moments while journalists are still writing
PR & Reputation
Multilingual Press Material Adaptation
Press releases and media materials adapted by native-speaking PR writers for each market's journalists, not simply translated
B2B & Trade Media PR
Trade PR for studios, platforms, payment providers and affiliates that need operators, partners and investors to understand what they do and why it matters.
PR & Reputation
Slot & Game Release PR
Trade media campaigns for new slot, live and instant-win releases, timed with operator go-live dates and aggregator rollouts
PR & Reputation
Client Win & Integration Announcements
Joint announcements for new operator contracts, integrations and market go-lives, agreed with partners and built to help win the next deal
PR & Reputation
Affiliate Business Trade PR
Trade and financial media coverage of affiliate groups' acquisitions, market expansion and leadership, aimed at operators and investors
PR & Reputation
B2B Supplier Messaging Framework
A messaging house that explains what your technology does, who it is for and why it is different, used consistently in all PR
PR & Reputation
Trade Media Relations Programme
Ongoing relationships with editors at iGB, EGR, SBC, Gambling Insider and regional trade titles, built on useful news and access
PR & Reputation
Industry Research Report PR
Commissioned surveys and data reports designed to earn trade coverage and speaking slots, with transparent methodology
Consumer & Sports PR
Player-facing earned media where each market's rules allow it, built on sport, community and genuine stories rather than offers.
PR & Reputation
Betting-Trend Stories for Sports Media
Newsworthy betting-trend and market-movement stories for sports journalists, framed responsibly and never as tips or inducements
PR & Reputation
Consumer Lifestyle PR (Where Permitted)
Entertainment, culture and lifestyle stories for adult audiences in markets where consumer gambling PR is allowed
PR & Reputation
Bingo Community & Local Stories PR
Human-interest stories about bingo communities, chat hosts and charity nights for regional and lifestyle media aimed at adults
PR & Reputation
Lottery Jackpot & Winner Publicity
Consent-based winner stories and jackpot-moment press activity, handled with care for winners' privacy and safer play
PR & Reputation
Poker Tournament Series PR
Media campaigns for online and live poker series, covering schedules, player stories, streams and results for poker and sports press
PR & Reputation
Esports Betting Media Relations
PR with esports business and news media built around adult audiences, integrity partnerships and tournament data
Crisis & Issues Management
Preparation, rapid response and recovery for outages, regulatory action, data incidents, integrity cases and hostile coverage.
PR & Reputation
Crisis Communications
Preparation and rapid response for outages, regulatory action, data incidents and negative press
PR & Reputation
Crisis Simulation & War-Gaming
Realistic, time-pressured crisis exercises that test your playbook, spokespeople and approval chains before a real incident does
PR & Reputation
Outage & Payment Incident Comms
Communication plans for platform outages, settlement errors and payment delays that keep players, partners and regulators informed
PR & Reputation
Regulatory Sanction Response Comms
Communications for regulator fines, licence conditions and enforcement notices that are accurate, accountable and cleared by legal
PR & Reputation
Data Breach & Cyber Incident Comms
Player, media and regulator communications after a data breach, account takeover wave or cyber attack, aligned with data-protection duties
PR & Reputation
Investigative Journalism Response
Structured handling of investigative requests and right-of-reply letters from broadcasters and newspapers, with legal coordination
Reputation Monitoring & Reviews
Monitoring and honest response across news, social, forums, review portals and app stores, with complaint themes fed back into the business.
PR & Reputation
Review & Complaint Reputation Management
Respond to and resolve real player complaints on Trustpilot, AskGamblers and Casino.guru — openly and on the record
PR & Reputation
Media Monitoring & Sentiment Tracking
Continuous monitoring of news, forums, social and review sites so you know what is being said about your brand
PR & Reputation
App Store Review Response Management
Monitoring and replying to App Store and Google Play reviews, with bug and payment themes routed to product and support
PR & Reputation
Complaint Mediation & ADR Case Support
Well-documented operator responses to player disputes escalated to complaint mediators and alternative dispute resolution bodies
PR & Reputation
Reclame Aqui Reputation Management
Monitoring and resolving player complaints on Reclame Aqui for Brazilian operators, in Portuguese and on the record
PR & Reputation
Branded Search Reputation Audit
An audit of what players, partners and journalists find when they search your brand and executives, with an honest action plan
Executive Profiling & Thought Leadership
Media training, bylines, speaking and commentary that make your leaders credible voices on regulation, technology, markets and safer gambling.
PR & Reputation
Media Placements & Thought Leadership
Interviews, bylined articles and expert commentary for your leadership team in leading iGaming and business media
PR & Reputation
Executive Media Training
Practical media training for CEOs and spokespeople, rehearsing tough questions on regulation, harm and advertising on camera
PR & Reputation
Executive LinkedIn Programme
Ghostwritten, executive-approved LinkedIn posts and articles that share genuine industry views with partners and talent
PR & Reputation
Executive Speaking Programme
Year-round identification, pitching and preparation of keynote and panel slots at iGaming, sports business and fintech events
PR & Reputation
Regulatory Policy Thought Leadership
Evidence-based viewpoints on licensing, channelisation, advertising and player protection for policy and trade audiences
PR & Reputation
CTO & Product Leader Profiling
Profiles for technology, product and data leaders in iGaming and wider tech media, built on real engineering stories
Awards & Industry Recognition
Award strategy, evidence-based entries, judging preparation and amplification for recognised iGaming, sports business and employer awards.
PR & Reputation
Industry Award Entries
Award strategy and written entries for recognised iGaming awards, backed by genuine, verifiable evidence
PR & Reputation
Supplier & Game Studio Award Campaigns
Entries for supplier, game, platform and innovation categories, built around operator testimonials and product evidence
PR & Reputation
Safer Gambling Award Entries
Entries for responsible and safer gambling categories, supported by programme evidence and independent accreditation where held
PR & Reputation
Employer & Workplace Award Entries
Entries for best-employer, workplace culture and people-team categories in iGaming and wider business awards
PR & Reputation
Affiliate Award Entries
Entries for affiliate, compliance, content and SEO categories, backed by evidence that operators and judges can verify
PR & Reputation
Industry Lists & Rankings Submissions
Nominations for industry power lists, rising-star lists and company rankings, with honest supporting profiles
Events & Trade-Show PR
Media, speaking and meeting programmes around ICE, SiGMA, SBC Summit, iGB Live, G2E and regional shows, with follow-up that outlasts the event.
PR & Reputation
Conference Presence: ICE, SiGMA, iGB
Planning, stand coordination, meetings and media for industry events such as ICE, SiGMA and iGB Live
PR & Reputation
Trade-Show Press Desk Programme
Show news planning, journalist briefings, on-stand interviews and a press desk for ICE, SiGMA, SBC Summit, iGB Live or G2E
PR & Reputation
G2E & US Trade Event PR
PR for suppliers and operators at G2E and US gaming events, adapted to American trade media and state-by-state approvals
PR & Reputation
African Market Event & Media PR
PR around African gaming events and trade media, with announcements adapted for Nigeria, Kenya and South Africa
PR & Reputation
Hosted Roundtables & Media Briefings
Invite-only roundtables and briefings for journalists, operators or policymakers on topics where your company has real expertise
PR & Reputation
Latin American Trade Event PR
Spanish and Portuguese press programmes around Latin American gaming shows, adapted for each market's regulator
Market Launch PR
Launch communications built around each market's regulator, media landscape, languages and advertising rules, for brands entering a licensed market.
PR & Reputation
UK Market Launch PR
Launch communications for new UKGC-licensed brands, balancing trade news, sceptical national media and social-responsibility duties
PR & Reputation
Ireland Licensing Transition PR
Communications for operators entering Ireland's new GRAI licensing regime, for Irish media, racing, sport and policy audiences
PR & Reputation
Germany Launch PR for GGL-Licensed Brands
German-language launch communications for operators newly added to the GGL whitelist, built on legality and player protection
PR & Reputation
Netherlands Launch PR Without Role Models
Dutch launch communications for KSA-licensed brands that respect the role-model ban and the limits on untargeted advertising
PR & Reputation
Nordic Launch PR: Sweden & Denmark
Swedish and Danish launch communications that meet moderation requirements and reflect Spelpaus and ROFUS self-exclusion
PR & Reputation
France Launch PR for Betting & Poker
French launch communications for ANJ-licensed sports betting, horse racing and poker brands, aligned with your advertising strategy
Licensing, Regulatory & Corporate Comms
Communications around licences, regulatory change, public policy, investors, deals and leadership, coordinated with legal and compliance teams.
PR & Reputation
Italy Corporate PR Under the Dignity Decree
Informational corporate and B2B communications for ADM concessionaires in a market where gambling advertising and sponsorship are banned
PR & Reputation
Licence Award Announcements
Accurate, compliant announcements of new licences, approvals and certifications for trade media, partners and players
PR & Reputation
M&A & Investment Announcement PR
Communications for acquisitions, mergers, funding rounds and divestments, coordinated with advisers and disclosure rules
PR & Reputation
Financial Media & Investor Communications
Results-day communications, financial media relations and investor narratives for listed and investor-backed gambling companies
PR & Reputation
Public Consultation & Policy Submissions
Well-evidenced responses to regulator and government consultations, and communications that explain your position publicly
PR & Reputation
Leadership Change Communications
Announcements for new CEOs, board appointments and senior departures that reassure partners, staff and regulators
Responsible Gambling & CSR Comms
Credible communication of safer-gambling programmes, research partnerships, community investment and sustainability reporting, backed by evidence.
PR & Reputation
Safer Gambling Programme Communications
Communicating the safer-gambling tools, interventions and staff training you actually run, with evidence rather than slogans
PR & Reputation
ESG & Sustainability Report Communications
Writing and communicating ESG and sustainability reports that address player protection, governance and community impact honestly
PR & Reputation
Research & Treatment Partnership Comms
Respectful communication of partnerships with and funding for independent research, education and treatment organisations
PR & Reputation
Community Investment & Local CSR PR
Communications for grassroots sport, local charity and community programmes that put the beneficiaries, not the brand, first
PR & Reputation
Safer Gambling Week PR
Earned-media and stakeholder activity for Safer Gambling Week in the UK and Ireland, built on useful tools and honest messaging
PR & Reputation
Lottery Good Causes Communications
Stories that show where lottery proceeds go, told through beneficiaries and communities with verified funding information
Sponsorship & Partnership PR
Earned-media and stakeholder communications for sports, racing, esports and talent partnerships, from announcement to scrutiny and exit.
PR & Reputation
Sponsorship Announcement PR
Joint announcements for club, league, event and media partnerships, agreed with rights holders and checked against local rules
PR & Reputation
Sponsorship Criticism & Fan Response
Preparing for and responding to fan groups, campaigners and politicians who object to gambling sponsorship in sport
PR & Reputation
Sponsorship Exit & Transition Comms
Communications for ending or reshaping sponsorships as rules, league agreements and sponsorship restrictions change
PR & Reputation
Esports Team & Tournament Partnership PR
Announcements and ongoing PR for esports team and tournament partnerships, with visible adult-audience safeguards
PR & Reputation
Racing Sponsorship PR: UK & Ireland
PR for race, meeting and festival sponsorships, working with racecourses and racing media on both sides of the Irish Sea
PR & Reputation
Brazil Football Sponsorship PR
Portuguese-language PR for Brazilian club and competition sponsorships, within the SPA advertising ordinance and under fan scrutiny
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