PR & Reputation
UK Market Launch PR
Launch communications for new UKGC-licensed brands, balancing trade news, sceptical national media and social-responsibility duties

PR & Reputation · Market Launch PR
Dutch launch communications for KSA-licensed brands that respect the role-model ban and the limits on untargeted advertising
Dutch rules bar athletes and other role models from gambling advertising and have largely ended untargeted advertising, and PR that looks like disguised promotion draws attention from the KSA and the press. We build Dutch-language launch stories around licensing, duty of care and product, brief business and trade media, and avoid celebrity-led or ambassador-style activity entirely.
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PR & Reputation
Launch communications for new UKGC-licensed brands, balancing trade news, sceptical national media and social-responsibility duties
PR & Reputation
Communications for operators entering Ireland's new GRAI licensing regime, for Irish media, racing, sport and policy audiences
PR & Reputation
German-language launch communications for operators newly added to the GGL whitelist, built on legality and player protection
PR & Reputation
Swedish and Danish launch communications that meet moderation requirements and reflect Spelpaus and ROFUS self-exclusion
PR & Reputation
French launch communications for ANJ-licensed sports betting, horse racing and poker brands, aligned with your advertising strategy
PR & Reputation
Launch communications for iGaming Ontario operators that keep bonuses out of public messaging and avoid talent with youth appeal