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PR & Reputation

Market Launch PR

Launch communications built around each market's regulator, media landscape, languages and advertising rules, for brands entering a licensed market.
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16 services

16 Market Launch PR services

PR & Reputation

UK Market Launch PR

Launch communications for new UKGC-licensed brands, balancing trade news, sceptical national media and social-responsibility duties

ProjectRegulated markets
Details

PR & Reputation

Ireland Licensing Transition PR

Communications for operators entering Ireland's new GRAI licensing regime, for Irish media, racing, sport and policy audiences

ProjectRegulated markets
Details

PR & Reputation

Germany Launch PR for GGL-Licensed Brands

German-language launch communications for operators newly added to the GGL whitelist, built on legality and player protection

ProjectRegulated markets
Details

PR & Reputation

Netherlands Launch PR Without Role Models

Dutch launch communications for KSA-licensed brands that respect the role-model ban and the limits on untargeted advertising

ProjectRegulated markets
Details

PR & Reputation

Nordic Launch PR: Sweden & Denmark

Swedish and Danish launch communications that meet moderation requirements and reflect Spelpaus and ROFUS self-exclusion

ProjectRegulated marketsMulti-GEO
Details

PR & Reputation

France Launch PR for Betting & Poker

French launch communications for ANJ-licensed sports betting, horse racing and poker brands, aligned with your advertising strategy

ProjectRegulated markets
Details

PR & Reputation

Ontario Launch PR Without Inducements

Launch communications for iGaming Ontario operators that keep bonuses out of public messaging and avoid talent with youth appeal

ProjectRegulated markets
Details

PR & Reputation

US State Launch PR

State-by-state launch communications for sportsbooks and online casinos, planned around local regulators, partners and media

ProjectRegulated markets
Details

PR & Reputation

Brazil .bet.br Launch PR

Portuguese-language launch communications for SPA-authorised operators, built on legitimacy, Pix payments and football

ProjectRegulated markets
Details

PR & Reputation

Mexico Launch PR

Spanish-language launch communications for SEGOB-permitted operators, built around football, boxing and mobile audiences

ProjectRegulated markets
Details

PR & Reputation

Andean Launch PR: Colombia & Peru

Launch communications for Coljuegos and MINCETUR-authorised brands, reflecting two very different stages of regulation

ProjectRegulated marketsMulti-GEO
Details

PR & Reputation

Argentina Provincial Launch PR

Province-specific launch communications for operators licensed by LOTBA, IPLyC and other provincial regulators

ProjectRegulated markets
Details

PR & Reputation

Kenya Launch PR

English and Swahili launch communications for BCLB-licensed operators, reflecting advertising rules and public debate on betting

ProjectRegulated markets
Details

PR & Reputation

South Africa Sportsbook Launch PR

Launch communications for provincially licensed sportsbooks, built on football, rugby and cricket and precise about product scope

ProjectRegulated markets
Details

PR & Reputation

Philippines Launch PR

English and Filipino launch communications for PAGCOR-licensed brands, making licensed domestic status clear in a scrutinised market

ProjectRegulated markets
Details

PR & Reputation

Portugal Launch PR

Launch communications for SRIJ-licensed brands, written in European Portuguese for Portuguese media and football audiences

ProjectRegulated markets
Details

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