PR & Reputation
Safer Gambling Programme Communications
Communicating the safer-gambling tools, interventions and staff training you actually run, with evidence rather than slogans

PR & Reputation · Responsible Gambling & CSR Comms
Communications for grassroots sport, local charity and community programmes that put the beneficiaries, not the brand, first
Community programmes earn trust when they are sustained and genuinely useful. We shape communications for grassroots sport, local charities and education initiatives, obtain consent from beneficiaries, and make sure nothing can be read as marketing to under-18s, including no branding on youth kits or junior events. Stories are offered to local and regional media.
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PR & Reputation
Communicating the safer-gambling tools, interventions and staff training you actually run, with evidence rather than slogans
PR & Reputation
Writing and communicating ESG and sustainability reports that address player protection, governance and community impact honestly
PR & Reputation
Respectful communication of partnerships with and funding for independent research, education and treatment organisations
PR & Reputation
Earned-media and stakeholder activity for Safer Gambling Week in the UK and Ireland, built on useful tools and honest messaging
PR & Reputation
Stories that show where lottery proceeds go, told through beneficiaries and communities with verified funding information
PR & Reputation
Publishing clear editorial and responsible-gambling standards so operators, regulators and readers can trust your site