PR & Reputation
Safer Gambling Programme Communications
Communicating the safer-gambling tools, interventions and staff training you actually run, with evidence rather than slogans

PR & Reputation · Responsible Gambling & CSR Comms
Earned-media and stakeholder activity for Safer Gambling Week in the UK and Ireland, built on useful tools and honest messaging
Safer Gambling Week is a moment when media, charities and regulators look at what operators actually do. We plan activity that gives players practical help, such as tool explainers and staff Q&A sessions, prepare spokesperson commentary and coordinate with partner charities where appropriate. Messaging avoids self-congratulation and points to independent support services.
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PR & Reputation
Communicating the safer-gambling tools, interventions and staff training you actually run, with evidence rather than slogans
PR & Reputation
Writing and communicating ESG and sustainability reports that address player protection, governance and community impact honestly
PR & Reputation
Respectful communication of partnerships with and funding for independent research, education and treatment organisations
PR & Reputation
Communications for grassroots sport, local charity and community programmes that put the beneficiaries, not the brand, first
PR & Reputation
Stories that show where lottery proceeds go, told through beneficiaries and communities with verified funding information
PR & Reputation
Publishing clear editorial and responsible-gambling standards so operators, regulators and readers can trust your site