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PR & Reputation · Sponsorship & Partnership PR

Sponsorship Criticism& Fan Response

Preparing for and responding to fan groups, campaigners and politicians who object to gambling sponsorship in sport

Gambling sponsorship is contested in many countries, and a deal can quickly become a story about sport and harm. We map likely critics, prepare honest positions on why the partnership exists and what safeguards apply, brief club or league communications teams, and monitor fan sentiment after announcement. Where criticism is justified, we advise changing the activation, not just the messaging.

What you get

  • Critic and stakeholder mapping
  • Position statements and safeguards summary
  • Rights-holder comms team briefing
  • Fan sentiment monitoring
  • Activation adjustment recommendations

How it works

  1. 01

    Add it to your offer

    Combine it with any other services, markets and a budget if you have one in mind.

  2. 02

    Get a custom quote

    We reply with scope, timeline and price for your brand, usually within one business day.

  3. 03

    Accept and kick off

    Accept with one click, get your invoice and meet the team that runs it.

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