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Paid Media & Programmatic · Market Media Plans

Ireland Paid MediaUnder the New GRAI Rules

A paid media plan for Ireland that tracks the GRAI's phased licensing and advertising rules, built around racing, football and GAA

Ireland's Gambling Regulation Act 2024 brings a new regulator, new licences and tighter rules on when and where gambling can be advertised, phased in over time. We map which channels and formats are affected at each stage, plan search, programmatic, social and sports media around racing, football and GAA, and build a timeline that adjusts spend as rules take effect. Plans are reviewed whenever the GRAI publishes new guidance.

What you get

  • Channel impact map by rule phase
  • Racing, football and GAA media calendar
  • Phased spend timeline
  • Inducement and timing rule checks
  • Review after each GRAI publication

Built for

How it works

  1. 01

    Add it to your offer

    Combine it with any other services, markets and a budget if you have one in mind.

  2. 02

    Get a custom quote

    We reply with scope, timeline and price for your brand, usually within one business day.

  3. 03

    Accept and kick off

    Accept with one click, get your invoice and meet the team that runs it.

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