Paid Media & Programmatic
Ireland Paid Media Under the New GRAI Rules
A paid media plan for Ireland that tracks the GRAI's phased licensing and advertising rules, built around racing, football and GAA

Paid Media & Programmatic · Market Media Plans
A launch plan for newly whitelisted operators in Germany, sequencing channels by product rules, advertising hours and trust-building
Germany only opened online slots and poker to licensing in 2021, and its rules differ sharply between sports betting, virtual slots and casino games. We confirm whitelist status first, then sequence search, programmatic, sponsorship and out-of-home by product, keeping slot, casino and poker messages inside the permitted advertising hours. Trust signals such as whitelist status and responsible gambling tools feature prominently in creative.
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Paid Media & Programmatic
A paid media plan for Ireland that tracks the GRAI's phased licensing and advertising rules, built around racing, football and GAA
Paid Media & Programmatic
A paid media plan for DGOJ-licensed operators that works within Spain's royal decree on commercial communications for gambling
Paid Media & Programmatic
A plan for KSA-licensed operators built on the targeted, age-verified channels that remain open after the ban on untargeted advertising
Paid Media & Programmatic
A paid media plan for Spelinspektionen-licensed brands that stays moderate in tone, volume and bonus messaging
Paid Media & Programmatic
A paid media plan for Spillemyndigheden-licensed brands, with Danish creative and the notices Danish gambling ads must carry
Paid Media & Programmatic
A paid media plan for ANJ-licensed sports betting and poker brands, aligned with the annual advertising strategy the ANJ reviews