Paid Media & Programmatic
Ireland Paid Media Under the New GRAI Rules
A paid media plan for Ireland that tracks the GRAI's phased licensing and advertising rules, built around racing, football and GAA

Paid Media & Programmatic · Market Media Plans
A plan for KSA-licensed operators built on the targeted, age-verified channels that remain open after the ban on untargeted advertising
Since 2023, gambling operators in the Netherlands cannot use untargeted advertising such as TV, radio and public outdoor media, and online ads must be targeted at audiences that are demonstrably aged 24 and over. We identify the channels that can meet that standard, including logged-in publisher audiences and targeted search and social, build evidence files showing how the age targeting works, and keep role models and athletes out of creative. Owned media and CRM carry the rest.
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Paid Media & Programmatic
A paid media plan for Ireland that tracks the GRAI's phased licensing and advertising rules, built around racing, football and GAA
Paid Media & Programmatic
A paid media plan for DGOJ-licensed operators that works within Spain's royal decree on commercial communications for gambling
Paid Media & Programmatic
A launch plan for newly whitelisted operators in Germany, sequencing channels by product rules, advertising hours and trust-building
Paid Media & Programmatic
A paid media plan for Spelinspektionen-licensed brands that stays moderate in tone, volume and bonus messaging
Paid Media & Programmatic
A paid media plan for Spillemyndigheden-licensed brands, with Danish creative and the notices Danish gambling ads must carry
Paid Media & Programmatic
A paid media plan for ANJ-licensed sports betting and poker brands, aligned with the annual advertising strategy the ANJ reviews