Paid Media & Programmatic
Ireland Paid Media Under the New GRAI Rules
A paid media plan for Ireland that tracks the GRAI's phased licensing and advertising rules, built around racing, football and GAA
Paid Media & Programmatic · Market Media Plans
Sweden Paid Media Underthe Moderation Rule
A paid media plan for Spelinspektionen-licensed brands that stays moderate in tone, volume and bonus messaging
Swedish gambling marketing must be moderate, bonuses may only be offered the first time a player plays with an operator, and players registered with Spelpaus must never be targeted. We plan search, programmatic, video and sponsorship at a pressure that meets the moderation requirement, write Swedish creative that sells product and brand rather than urgency, and connect Spelpaus-matched suppression to every audience. Frequency and share of voice are monitored against the plan.
What you get
- ◆Moderation-led channel and frequency plan
- ◆Swedish creative without urgency tactics
- ◆First-time-only bonus messaging rules
- ◆Spelpaus suppression across audiences
- ◆Share-of-voice and frequency monitoring
Built for
How it works
- 01
Add it to your offer
Combine it with any other services, markets and a budget if you have one in mind.
- 02
Get a custom quote
We reply with scope, timeline and price for your brand, usually within one business day.
- 03
Accept and kick off
Accept with one click, get your invoice and meet the team that runs it.
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