CRM, Retention & VIP
CRM Strategy & Player Segmentation
Segmentation, lifecycle mapping and contact strategy built from your player data and designed for your CRM platform
CRM, Retention & VIP · CRM Strategy & Audits
Irish CRM Readinessfor GRAI Licensing
CRM, consent and inducement practices reviewed against Ireland's new licensing regime as the GRAI phases in its rules
The Gambling Regulation Act 2024 brings tighter controls on inducements, marketing consent and player protection, introduced in stages by the new regulator. We map your Irish CRM activity against the Act and published GRAI requirements, flag the journeys and offers likely to need changes and plan the transition so retention does not stall. Plans are revisited as each set of rules is published.
What you get
- ◆Irish CRM activity inventory
- ◆Gap review against the Act and GRAI rules
- ◆Offer and inducement change list
- ◆Consent and preference updates
- ◆Phased transition plan
Built for
How it works
- 01
Add it to your offer
Combine it with any other services, markets and a budget if you have one in mind.
- 02
Get a custom quote
We reply with scope, timeline and price for your brand, usually within one business day.
- 03
Accept and kick off
Accept with one click, get your invoice and meet the team that runs it.
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