CRM, Retention & VIP
Email, SMS & Push Lifecycle Marketing
Automated email, SMS and push programs that move players from sign-up to regular play, built and run for you
RetainerPerformance
CRM, Retention & VIP
CRM Strategy & Player Segmentation
Segmentation, lifecycle mapping and contact strategy built from your player data and designed for your CRM platform
We segment players by value, product preference, lifecycle stage and risk indicators, then map the journeys and offers that fit each group. The strategy covers channels, contact frequency, bonus economics and responsible-gambling safeguards. It is designed for your platform, whether Optimove, Smartico, Fast Track, Braze or an in-house tool.
What you get
- ◆Player segmentation model
- ◆Lifecycle journey maps
- ◆Contact and channel strategy
- ◆Bonus cost and value guardrails
- ◆RG and consent safeguards
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CRM, Retention & VIP
Welcome & Onboarding Journeys
The first 30 days designed step by step, from registration to verification, first deposit and second session
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CRM, Retention & VIP
Reactivation & Win-Back Campaigns
Carefully targeted campaigns that bring lapsed players back, excluding anyone self-excluded or showing risk markers
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