CRM, Retention & VIP
CRM Programme Audit
A full review of your CRM journeys, data, consent handling, offers and results, with a prioritised list of fixes
CRM, Retention & VIP · CRM Strategy & Audits
CRM Strategy &Player Segmentation
Segmentation, lifecycle mapping and contact strategy built from your player data and designed for your CRM platform
We segment players by value, product preference, lifecycle stage and risk indicators, then map the journeys and offers that fit each group. The strategy covers channels, contact frequency, bonus economics and responsible-gambling safeguards. It is designed for your platform, whether Optimove, Smartico, Fast Track, Braze or an in-house tool.
What you get
- ◆Player segmentation model
- ◆Lifecycle journey maps
- ◆Contact and channel strategy
- ◆Bonus cost and value guardrails
- ◆RG and consent safeguards
How it works
- 01
Add it to your offer
Combine it with any other services, markets and a budget if you have one in mind.
- 02
Get a custom quote
We reply with scope, timeline and price for your brand, usually within one business day.
- 03
Accept and kick off
Accept with one click, get your invoice and meet the team that runs it.
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