SEO & Organic Growth
Fixture & Match Page Template SEO
Indexation and content rules for the thousands of auto-generated match pages a sportsbook publishes every week

SEO & Organic Growth · Sportsbook & Event SEO
Racecard, meeting and festival SEO for licensed bookmakers in two of the world's most competitive racing search markets
Racing search is shaped by daily racecards, results, non-runners and the big festivals, with demand moving hour by hour on race days. We optimise racecard and meeting templates, build festival hubs well ahead of the major meetings and make sure results and non-runner updates are crawled quickly. Content and offers are checked against UK and Irish advertising rules, including each-way and extra-places wording.
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SEO & Organic Growth
Indexation and content rules for the thousands of auto-generated match pages a sportsbook publishes every week
SEO & Organic Growth
Evergreen pages for bet types such as both teams to score, handicaps and bet builders that rank all season
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Make scores, results and standings pages fast, crawlable and fresh enough to rank during and straight after matches
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