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SEO & Organic Growth · Sportsbook & Event SEO

Horse Racing SEOfor the UK & Ireland

Racecard, meeting and festival SEO for licensed bookmakers in two of the world's most competitive racing search markets

Racing search is shaped by daily racecards, results, non-runners and the big festivals, with demand moving hour by hour on race days. We optimise racecard and meeting templates, build festival hubs well ahead of the major meetings and make sure results and non-runner updates are crawled quickly. Content and offers are checked against UK and Irish advertising rules, including each-way and extra-places wording.

What you get

  • Racecard and meeting template optimisation
  • Festival hub plan and publishing calendar
  • Fast crawling for results and non-runners
  • UK and Irish racing keyword research
  • Offer wording checks against advertising rules

How it works

  1. 01

    Add it to your offer

    Combine it with any other services, markets and a budget if you have one in mind.

  2. 02

    Get a custom quote

    We reply with scope, timeline and price for your brand, usually within one business day.

  3. 03

    Accept and kick off

    Accept with one click, get your invoice and meet the team that runs it.

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