SEO & Organic Growth
Bet Type & Betting Market Page SEO
Evergreen pages for bet types such as both teams to score, handicaps and bet builders that rank all season

SEO & Organic Growth · Sportsbook & Event SEO
Indexation and content rules for the thousands of auto-generated match pages a sportsbook publishes every week
Sportsbooks create a page for every fixture, and most of them are thin, short-lived and near-identical. We decide which competitions deserve indexable match pages, enrich templates with form, head-to-head records and team news from licensed data feeds, and set rules for what happens to each URL after the final whistle. Low-value fixtures stay out of the index so crawl effort goes where search demand is.
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SEO & Organic Growth
Evergreen pages for bet types such as both teams to score, handicaps and bet builders that rank all season
SEO & Organic Growth
Make scores, results and standings pages fast, crawlable and fresh enough to rank during and straight after matches
SEO & Organic Growth
Racecard, meeting and festival SEO for licensed bookmakers in two of the world's most competitive racing search markets
SEO & Organic Growth
NFL, NBA, MLB and NHL content for state-licensed sportsbooks, with American odds and state availability on every page
SEO & Organic Growth
Brazilian Portuguese football content for SPA-authorised sportsbooks, from the Brasileirão to the state championships
SEO & Organic Growth
Low-data, mobile-first SEO for state-licensed sportsbooks in Nigeria, built around European football and booking code searches