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Europe

Marketing in Romania

A fast-growing Eastern European market with a licensed B2C and B2B framework. Performance channels and localisation scale well here.

What shapesmarketing in Romania

  • Operators and suppliers need ONJN licences
  • Advertising is expected to carry responsible-gambling messaging
  • Romanian-language creative and customer support are essential

Rules change. Every plan is checked against the regulator's current requirements with your compliance team — we are a marketing agency, not a law firm.

Regulator
Oficiul Național pentru Jocuri de Noroc (ONJN)
Languages
Romanian
Currency
RON
Region
Europe

21 servicesbuilt for Romania

Specific to this market — any service in the catalog can also be planned for it.

SEO & Organic Growth

Romania ONJN Market SEO

Romanian SEO for ONJN-licensed brands covering searches with and without diacritics and the local slang players use

Regulated marketsRetainer
Details

Paid Media & Programmatic

Romania Paid Media Plan

A performance-led paid media plan for ONJN-licensed operators, with Romanian creative and local networks alongside global platforms

Regulated marketsPerformance
Details

Affiliate Marketing

Romania ONJN Affiliate Programme

Romanian affiliate recruitment with ONJN licence checks for partners, Romanian creatives and responsible-gambling messaging

RetainerRegulated markets
Details

Social Media & Communities

Romanian Social Desk for ONJN Brands

Romanian-language social for ONJN-licensed brands, with required responsible gambling wording and Facebook-first formats

RetainerRegulated markets
Details

Streamers & Influencers

Romanian Streamer & Creator Network

Romanian-language streamers and influencers for ONJN-licensed operators, with local responsible-gambling messaging built in

Regulated marketsRetainer
Details

Content & Localization

Romanian Localisation for ONJN Brands

Romanian localisation for ONJN-licensed operators and suppliers, with correct diacritics and local payment copy

RetainerRegulated markets
Details

CRM, Retention & VIP

Romanian Lifecycle Programme

Romanian-language CRM for ONJN-licensed brands, with responsible-gambling messaging built into every journey

Regulated marketsRetainer
Details

Conversion & UX

Romanian CNP Sign-Up Localisation

Romanian registration and cashier journeys for ONJN licensees, with CNP validation, clear verification steps and local payment options

Regulated marketsQuick win
Details

Analytics & Tracking

GDPR Analytics & Tracking Compliance Audit

A review of tags, cookies, data flows and legal bases across your analytics and ad stack against GDPR and ePrivacy rules

Regulated marketsProject
Details

Analytics & Tracking

Romania B2B Supplier Market Analytics

Market analytics for ONJN-licensed studios and platform suppliers that show performance per operator partner in Romania

Regulated marketsProject
Details

PR & Reputation

Romania Licensing & B2B Market PR

Romanian-language communications for ONJN-licensed operators and suppliers, from licence news to local trade and business media

ProjectRegulated markets
Details

Brand & Creative Studio

Romanian Brand & Creative Localisation

Romanian-language identity and campaign adaptation for ONJN-licensed brands, with correct diacritics and responsible messaging

Regulated marketsPerformance
Details

Crypto & Web3 Growth

MiCA Marketing Communications Review

Review of marketing by crypto payment and wallet providers against MiCA rules on crypto-asset marketing communications in the EU

Regulated marketsEnterprise
Details

Crypto & Web3 Growth

EU Stablecoin Support Change Comms

Communications for crypto payment providers changing the stablecoins they support for EU customers under MiCA

Regulated marketsMulti-GEO
Details

App & Mobile Growth

Romania ONJN App Launch Plan

Performance-led app launches for ONJN-licensed operators with Romanian-language listings and support

ProjectPerformanceRegulated markets
Details

App & Mobile Growth

App Consent Management for EEA & UK

Consent management inside apps for European and UK players, so analytics and ad SDKs respect players' choices

ProjectRegulated markets
Details

Strategy & Market Entry

Romania Market Entry Marketing Plan

A performance-led entry plan for ONJN-licensed operators in one of Eastern Europe's fastest-growing regulated markets

ProjectRegulated marketsPerformance
Details

Strategy & Market Entry

Supplier Regulated Market Entry Strategy

A marketing plan for B2B suppliers entering markets that license or register suppliers, such as Ontario, US states, Romania and Malta

ProjectRegulated marketsMulti-GEO
Details

Compliance & Responsible Marketing

Romania Responsible Gambling Messaging

Romanian-language warnings, age notices and licence details for ads and CRM, reviewed against current ONJN rules

Quick winRegulated markets
Details

Compliance & Responsible Marketing

Supplier Licence Marketing Review

Checks that supplier marketing matches licensing and registration status in markets such as Romania, Ontario and US states

Quick winRegulated markets
Details

Sportsbook & Live Events

SuperLiga Season Programme (Romania)

A Romanian football programme that follows SuperLiga's regular season and play-off split, localised for ONJN-licensed brands

RetainerPerformanceRegulated markets
Details

Every channel, planned for Romania

Launching or growing in Romania?

Tell us your licence, products and goals — we'll reply with a plan and a custom quote.