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Strategy & Market Entry · Multi-Market Expansion Planning

Iberian ExpansionMarketing Strategy

A two-market plan for Spain and Portugal that shares football-led assets while respecting separate regulators and languages

Spain and Portugal sit side by side and share a love of football, but the DGOJ and SRIJ regulate them separately and their languages are not interchangeable. We plan which campaigns, content and partners can be shared across the peninsula and which must be built locally. The plan sequences the two launches so learnings from the first market sharpen the second.

What you get

  • DGOJ and SRIJ marketing rules comparison
  • Shared versus local asset plan
  • Spanish, Catalan and Portuguese content needs
  • Football calendar across both markets
  • Launch sequence and budget split

Built for

How it works

  1. 01

    Add it to your offer

    Combine it with any other services, markets and a budget if you have one in mind.

  2. 02

    Get a custom quote

    We reply with scope, timeline and price for your brand, usually within one business day.

  3. 03

    Accept and kick off

    Accept with one click, get your invoice and meet the team that runs it.

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