Compliance & Responsible Marketing
T&Cs & Bonus Terms Copywriting
Plain-language terms and conditions and bonus terms that are fair, clear and consistent with regulator guidance

Compliance & Responsible Marketing · Bonus & Promotion Compliance
Checks that Swedish offers respect the first-play bonus rule and the moderation requirement across ads, CRM and partner sites
Swedish licensees may only offer a bonus the first time a player plays with them, which rules out the reload offers, free spins drops and loyalty rewards common elsewhere. We review your Swedish player journey, CRM calendar, affiliate listings and loyalty mechanics for anything that could count as a bonus after first play, and check that remaining offers are marketed moderately. Alternatives focus on product and experience.
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Compliance & Responsible Marketing
Plain-language terms and conditions and bonus terms that are fair, clear and consistent with regulator guidance
Compliance & Responsible Marketing
A review of UK offers against the UKGC's rules on wagering requirements and mixed-product promotions, and CAP guidance on terms
Compliance & Responsible Marketing
Checks that bonuses and inducements in Ontario appear only in permitted places, such as your own channels and opted-in CRM
Compliance & Responsible Marketing
A state-by-state review of US sports betting and casino promotions for restricted offer wording, terms disclosure and 21+ notices
Compliance & Responsible Marketing
A review of free bets, bet credits, acca insurance and stake-back offers for clear terms, fair conditions and honest advertising
Compliance & Responsible Marketing
Checks of free spins, deposit matches and casino rewards for wagering clarity, eligible games, win caps and fair presentation