Compliance & Responsible Marketing
T&Cs & Bonus Terms Copywriting
Plain-language terms and conditions and bonus terms that are fair, clear and consistent with regulator guidance

Compliance & Responsible Marketing · Bonus & Promotion Compliance
A review of free bets, bet credits, acca insurance and stake-back offers for clear terms, fair conditions and honest advertising
Free bet offers generate more complaints than almost any other sportsbook promotion, usually over stake-not-returned rules, minimum odds, expiry and market restrictions. We review the mechanics, terms and advertising of each offer so key conditions are clear at the point of sign-up and settlement. We also check that offers do not encourage chasing losses or pressure players during live events.
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Compliance & Responsible Marketing
Plain-language terms and conditions and bonus terms that are fair, clear and consistent with regulator guidance
Compliance & Responsible Marketing
A review of UK offers against the UKGC's rules on wagering requirements and mixed-product promotions, and CAP guidance on terms
Compliance & Responsible Marketing
Checks that Swedish offers respect the first-play bonus rule and the moderation requirement across ads, CRM and partner sites
Compliance & Responsible Marketing
Checks that bonuses and inducements in Ontario appear only in permitted places, such as your own channels and opted-in CRM
Compliance & Responsible Marketing
A state-by-state review of US sports betting and casino promotions for restricted offer wording, terms disclosure and 21+ notices
Compliance & Responsible Marketing
Checks of free spins, deposit matches and casino rewards for wagering clarity, eligible games, win caps and fair presentation