Compliance & Responsible Marketing
Ad Compliance Review by Regulator
Pre-launch review of ads, landing pages and promotions against UKGC, MGA, Curaçao, AGCO, DGOJ and other market rules
Compliance & Responsible Marketing · Ad & Creative Pre-Clearance
UK CAP & BCAPAd Pre-Clearance
Pre-launch checks of UK gambling ads against the CAP and BCAP codes, including the strong-appeal test and significant terms
Before a UK campaign goes live, we review scripts, storyboards, social assets and display ads against the CAP and BCAP gambling rules and relevant ASA rulings. We assess whether people, characters, themes or language could have strong appeal to under-18s, whether safer-gambling messages are included and whether significant terms sit close to the offer. For TV and radio, we help prepare the material your clearance submission needs.
What you get
- ◆Script, storyboard and asset review
- ◆Strong-appeal-to-under-18s assessment
- ◆Significant terms and offer wording checks
- ◆Safer-gambling message placement review
- ◆Broadcast clearance submission support
Built for
How it works
- 01
Add it to your offer
Combine it with any other services, markets and a budget if you have one in mind.
- 02
Get a custom quote
We reply with scope, timeline and price for your brand, usually within one business day.
- 03
Accept and kick off
Accept with one click, get your invoice and meet the team that runs it.
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