Compliance & Responsible Marketing
Ad Compliance Review by Regulator
Pre-launch review of ads, landing pages and promotions against UKGC, MGA, Curaçao, AGCO, DGOJ and other market rules

Compliance & Responsible Marketing · Ad & Creative Pre-Clearance
A review of casino ads and game imagery for youth appeal, misleading win depictions, jackpot claims and casino-specific rules
Slot artwork, animated characters and big-win moments make casino creative engaging, and they are also where regulators look first. We review banners, videos, game tiles and promotional artwork for cartoon or fantasy styles that could appeal to under-18s, depictions of wins that misrepresent how often they happen, and jackpot or RTP claims. We suggest alternatives that keep the creative strong.
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Compliance & Responsible Marketing
Pre-launch review of ads, landing pages and promotions against UKGC, MGA, Curaçao, AGCO, DGOJ and other market rules
Compliance & Responsible Marketing
Pre-launch checks of UK gambling ads against the CAP and BCAP codes, including the strong-appeal test and significant terms
Compliance & Responsible Marketing
Media plan checks so virtual slot, online poker and casino ads in Germany run only in the permitted TV and online time windows
Compliance & Responsible Marketing
Script-to-final-cut reviews of TV, CTV and online video ads against broadcast codes, time windows and clearance requirements
Compliance & Responsible Marketing
A review of search ad copy, assets and landing pages for gambling certification, country policy and advertising code compliance
Compliance & Responsible Marketing
Checks of gambling ads on major social platforms for advertiser authorisation, age targeting, creative trends and offer wording