Compliance & Responsible Marketing
Responsible Gambling Messaging
Safer-gambling messaging, campaigns and tool promotion that meet regulator expectations and genuinely help players
Compliance & Responsible Marketing · Safer-Gambling Campaigns & Messaging
UK Safer-GamblingMessage Integration
Integration of UK safer-gambling messaging into ads, social and sponsorship in line with the industry code and UKGC expectations
UK gambling advertising is expected to carry prominent safer-gambling messaging, with the industry code setting requirements across TV, radio, digital and social, including advertising given over to safer-gambling messages. We map the requirements to your media plan, produce messaging that fits each format and your brand, check helpline and support signposting, and document everything for your compliance files.
What you get
- ◆Requirements mapped to your media plan
- ◆Format-specific safer-gambling messages
- ◆Helpline and support signposting checks
- ◆Dedicated safer-gambling ad concepts
- ◆Compliance file documentation
Built for
How it works
- 01
Add it to your offer
Combine it with any other services, markets and a budget if you have one in mind.
- 02
Get a custom quote
We reply with scope, timeline and price for your brand, usually within one business day.
- 03
Accept and kick off
Accept with one click, get your invoice and meet the team that runs it.
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