Compliance & Responsible Marketing
CRM Consent Capture Audit
An audit of how marketing consent is captured, recorded and withdrawn across registration, preference centres, email, SMS and push

Compliance & Responsible Marketing · CRM Consent & Suppression Checks
A review of email, SMS, push and in-app messages for offer terms, pressure tactics, send timing and safer-gambling content
CRM is the channel where players receive the most marketing, and often the one reviewed least. We sample your lifecycle journeys, campaign sends and automated triggers for significant terms, pressure tactics such as countdowns and loss-chasing prompts, late-night send times, frequency and safer-gambling signposting. Templates and journey rules are updated so the fixes stick.
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Compliance & Responsible Marketing
An audit of how marketing consent is captured, recorded and withdrawn across registration, preference centres, email, SMS and push
Compliance & Responsible Marketing
Testing that national self-exclusion registers such as GAMSTOP, Spelpaus, ROFUS, CRUKS, OASIS and RGIAJ suppress all marketing
Compliance & Responsible Marketing
A review of UK marketing consent against Gambling Commission expectations that players choose the products and channels they hear about
Compliance & Responsible Marketing
A review of Dutch CRM and player communications against KSA duty-of-care expectations, risk indicators and CRUKS obligations
Compliance & Responsible Marketing
Suppression rules that pause promotional marketing for players showing markers of harm, designed with your safer-gambling team
Compliance & Responsible Marketing
Checks that reactivation campaigns exclude self-excluded, closed and cooling-off accounts and avoid offers that pull players back into harm