Compliance & Responsible Marketing
CRM Consent Capture Audit
An audit of how marketing consent is captured, recorded and withdrawn across registration, preference centres, email, SMS and push

Compliance & Responsible Marketing · CRM Consent & Suppression Checks
Checks that reactivation campaigns exclude self-excluded, closed and cooling-off accounts and avoid offers that pull players back into harm
Win-back campaigns target exactly the people most likely to have stopped for a reason. We review the selection logic for lapsed players, checking exclusions for self-exclusion, accounts closed for safer-gambling reasons, time-outs and players flagged by your safer-gambling team. We also review offer size and wording, so reactivation invites players back without pressure.
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Compliance & Responsible Marketing
An audit of how marketing consent is captured, recorded and withdrawn across registration, preference centres, email, SMS and push
Compliance & Responsible Marketing
A review of email, SMS, push and in-app messages for offer terms, pressure tactics, send timing and safer-gambling content
Compliance & Responsible Marketing
Testing that national self-exclusion registers such as GAMSTOP, Spelpaus, ROFUS, CRUKS, OASIS and RGIAJ suppress all marketing
Compliance & Responsible Marketing
A review of UK marketing consent against Gambling Commission expectations that players choose the products and channels they hear about
Compliance & Responsible Marketing
A review of Dutch CRM and player communications against KSA duty-of-care expectations, risk indicators and CRUKS obligations
Compliance & Responsible Marketing
Suppression rules that pause promotional marketing for players showing markers of harm, designed with your safer-gambling team