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North America

Marketing inOntario (Canada)

Canada's first open, regulated iGaming market, launched in 2022. Rules on inducements and advertising reward brand-led, compliant marketing.

What shapes marketingin Ontario (Canada)

  • Bonuses and inducements may not be advertised outside an operator's own channels
  • Athletes and celebrities likely to appeal to minors are not allowed in advertising
  • Registered operators and suppliers only

Rules change. Every plan is checked against the regulator's current requirements with your compliance team — we are a marketing agency, not a law firm.

Regulator
iGaming Ontario and the AGCO
Languages
English, French
Currency
CAD
Region
North America

30 services builtfor Ontario (Canada)

Specific to this market — any service in the catalog can also be planned for it.

Compliance & Responsible Marketing

Supplier Licence Marketing Review

Checks that supplier marketing matches licensing and registration status in markets such as Romania, Ontario and US states

Quick winRegulated markets
Details

Sportsbook & Live Events

NFL Playoffs & Super Bowl Campaigns

Campaigns around the NFL playoffs and Super Bowl week for sportsbooks in US states and Ontario, when prop-heavy betting peaks

ProjectRegulated markets
Details

Sportsbook & Live Events

NBA & MLB Daily Slate Programmes

Daily-rhythm programmes for basketball and baseball bettors, whose leagues play most nights rather than once a week

RetainerPerformance
Details

Sportsbook & Live Events

NHL Hockey Programme (Ontario)

A hockey-first programme for registered Ontario operators, built around Canadian teams, puck-line markets and AGCO advertising standards

RetainerRegulated markets
Details

Sportsbook & Live Events

Brand-Led Sportsbook Campaigns (Ontario)

Brand campaigns for Ontario sportsbooks that win without advertised bonuses or athletes likely to appeal to under-18s

ProjectRegulated markets
Details

Sportsbook & Live Events

Athlete-Free Partnership Creative

Sponsorship creative for markets that restrict athletes in gambling ads, built on clubs, venues, fans and data instead of players

ProjectRegulated markets
Details

Every channel, planned for Ontario (Canada)

Launching or growing in Ontario (Canada)?

Tell us your licence, products and goals — we'll reply with a plan and a custom quote.