Sportsbook & Live Events
Sports Sponsorship Strategy & Activation
Selection, negotiation and activation of club, league, esports and event sponsorships that fit your markets

Sportsbook & Live Events · Sponsorship & Partnership Activation
Sponsorship creative for markets that restrict athletes in gambling ads, built on clubs, venues, fans and data instead of players
The Netherlands bans athletes and other role models in gambling advertising, and Ontario restricts athletes and celebrities likely to appeal to under-18s, which removes the most obvious sponsorship asset. We develop partnership creative built on club heritage, stadium atmosphere, fan rituals and statistics, with a talent review process for anything that features a person. Concepts are checked against KSA and AGCO guidance before production.
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Combine it with any other services, markets and a budget if you have one in mind.
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We reply with scope, timeline and price for your brand, usually within one business day.
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Sportsbook & Live Events
Selection, negotiation and activation of club, league, esports and event sponsorships that fit your markets
Sportsbook & Live Events
Plans for betting brands after the end of Premier League front-of-shirt deals, moving value into sleeves, digital rights and content
Sportsbook & Live Events
Activation plans for .bet.br brands sponsoring Brazilian clubs, turning shirt and stadium rights into compliant fan engagement
Sportsbook & Live Events
Content partnerships with sports publishers, broadcasters and podcasts, with odds integrations and clear editorial separation
Sportsbook & Live Events
Independent valuation of club, league and event rights for betting brands before you sign, renew or walk away
Sportsbook & Live Events
Race and racecourse sponsorships for betting brands in the UK and Ireland, activated through race-day presence, content and CRM