CRM, Retention & VIP
Churn Analytics & Prediction
Models that flag players likely to churn early enough for CRM to act, along with the reasons behind the risk
CRM, Retention & VIP · Segmentation & Predictive Models
Bonus Sensitivity& Uplift Modelling
Uplift models that separate players who return because of an offer from those who would have played anyway
Many bonuses go to players who would have deposited without them. We build uplift models from past campaigns and controlled tests to estimate which players respond to offers, which respond to content and which need no prompt at all. The aim is to cut wasted bonus spend and avoid aiming incentives at players whose play is already high.
What you get
- ◆Historical campaign data preparation
- ◆Uplift model build and validation
- ◆Offer, content and no-contact segments
- ◆CRM targeting integration
- ◆Ongoing test design
How it works
- 01
Add it to your offer
Combine it with any other services, markets and a budget if you have one in mind.
- 02
Get a custom quote
We reply with scope, timeline and price for your brand, usually within one business day.
- 03
Accept and kick off
Accept with one click, get your invoice and meet the team that runs it.
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