CRM, Retention & VIP
Churn Analytics & Prediction
Models that flag players likely to churn early enough for CRM to act, along with the reasons behind the risk
CRM, Retention & VIP · Segmentation & Predictive Models
Bettor PreferenceProfiling
Profiles of each bettor's sports, leagues, teams and bet types that power relevant fixture and odds content in CRM
A bettor who follows one club and bets on corners wants very different messages from an accumulator fan. We build preference profiles from betting history, favourites and browsing, covering sports, leagues, teams, markets and in-play versus pre-match habits. Profiles feed dynamic fixture content in email and push, so messages match what each bettor actually follows.
What you get
- ◆Sport, league and team affinity model
- ◆Bet type and timing preferences
- ◆Dynamic fixture content feeds
- ◆Profile refresh automation
- ◆Relevance and engagement reporting
For
How it works
- 01
Add it to your offer
Combine it with any other services, markets and a budget if you have one in mind.
- 02
Get a custom quote
We reply with scope, timeline and price for your brand, usually within one business day.
- 03
Accept and kick off
Accept with one click, get your invoice and meet the team that runs it.
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