CRM, Retention & VIP
Churn Analytics & Prediction
Models that flag players likely to churn early enough for CRM to act, along with the reasons behind the risk
CRM, Retention & VIP · Segmentation & Predictive Models
RFM & PlayerValue Segmentation
Recency, frequency and value segmentation adapted to gaming, with product mix and risk indicators layered on top
Classic RFM segmentation needs adapting for gaming, where a high-value player can also be a player at risk. We build value segments from recency, frequency, deposits and net gaming revenue, add product preference and tenure, and keep a separate risk dimension so value never overrides safer-gambling signals. Segments are pushed to your CRM and refreshed automatically.
What you get
- ◆Gaming-adapted RFM model
- ◆Product and tenure dimensions
- ◆Separate risk overlay
- ◆Automated segment refresh in CRM
- ◆Segment migration reporting
How it works
- 01
Add it to your offer
Combine it with any other services, markets and a budget if you have one in mind.
- 02
Get a custom quote
We reply with scope, timeline and price for your brand, usually within one business day.
- 03
Accept and kick off
Accept with one click, get your invoice and meet the team that runs it.
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