CRM, Retention & VIP
Churn Analytics & Prediction
Models that flag players likely to churn early enough for CRM to act, along with the reasons behind the risk
CRM, Retention & VIP · Segmentation & Predictive Models
Next-Best-ActionDecisioning
Decision logic that chooses the most useful message for each player, including the option of sending nothing at all
Instead of pushing every player through every campaign, next-best-action logic picks one relevant action at a time: a game suggestion, a service message, a safer-gambling check-in, an offer or no contact. We define eligible actions, business rules and scoring, then implement them in your CRM or decisioning tool. Safer-gambling actions always outrank commercial ones.
What you get
- ◆Action library and eligibility rules
- ◆Scoring and prioritisation logic
- ◆No-contact and rest rules
- ◆CRM or decisioning tool build
- ◆Action-level uplift reporting
How it works
- 01
Add it to your offer
Combine it with any other services, markets and a budget if you have one in mind.
- 02
Get a custom quote
We reply with scope, timeline and price for your brand, usually within one business day.
- 03
Accept and kick off
Accept with one click, get your invoice and meet the team that runs it.
More in Segmentation & Predictive Models
See allCRM, Retention & VIP
RFM & Player Value Segmentation
Recency, frequency and value segmentation adapted to gaming, with product mix and risk indicators layered on top
CRM, Retention & VIP
Predictive Player Lifetime Value Model
Early predictions of player lifetime value that help CRM, VIP and acquisition teams decide where effort is worth spending
CRM, Retention & VIP
Personalised Game Recommendations
Recommendation models that suggest slots and table games each player is likely to enjoy, across email, push and the lobby
CRM, Retention & VIP
Bettor Preference Profiling
Profiles of each bettor's sports, leagues, teams and bet types that power relevant fixture and odds content in CRM
CRM, Retention & VIP
Bonus Sensitivity & Uplift Modelling
Uplift models that separate players who return because of an offer from those who would have played anyway