CRM, Retention & VIP
Churn Analytics & Prediction
Models that flag players likely to churn early enough for CRM to act, along with the reasons behind the risk
CRM, Retention & VIP · Segmentation & Predictive Models
Esports BettorSegmentation
Segments for adult esports bettors by title, team, tournament tier and betting style, feeding event-led CRM
Esports bettors are loyal to specific titles and teams and follow a tournament calendar that differs from traditional sport. We segment by game title, team and league interest, tournament tier and betting style, including crossover with traditional sports. Segments drive event-led CRM, and age-verified status is confirmed before anyone is included.
What you get
- ◆Title and team affinity segments
- ◆Tournament tier and calendar mapping
- ◆Sports crossover analysis
- ◆Age-verified inclusion rules
- ◆Event-led CRM targeting feeds
How it works
- 01
Add it to your offer
Combine it with any other services, markets and a budget if you have one in mind.
- 02
Get a custom quote
We reply with scope, timeline and price for your brand, usually within one business day.
- 03
Accept and kick off
Accept with one click, get your invoice and meet the team that runs it.
More in Segmentation & Predictive Models
See allCRM, Retention & VIP
RFM & Player Value Segmentation
Recency, frequency and value segmentation adapted to gaming, with product mix and risk indicators layered on top
CRM, Retention & VIP
Predictive Player Lifetime Value Model
Early predictions of player lifetime value that help CRM, VIP and acquisition teams decide where effort is worth spending
CRM, Retention & VIP
Next-Best-Action Decisioning
Decision logic that chooses the most useful message for each player, including the option of sending nothing at all
CRM, Retention & VIP
Personalised Game Recommendations
Recommendation models that suggest slots and table games each player is likely to enjoy, across email, push and the lobby
CRM, Retention & VIP
Bettor Preference Profiling
Profiles of each bettor's sports, leagues, teams and bet types that power relevant fixture and odds content in CRM