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Betting on CS2, Dota 2, League of Legends and more

Marketing foresports betting

Esports bettors live on Twitch, Kick, Discord and YouTube. We reach adult audiences with community, streamer and content programmes that respect platform and age rules.

44 specialist services for esports betting

Plus every general service in the catalog, planned around your product.

SEO & Organic Growth

Esports & Gaming Media Link Building

Links from esports, gaming and tech publications with adult readerships, earned with tournament analysis and industry insight

RetainerPerformance
Details

SEO & Organic Growth

Esports Tournament & Team Page SEO

Search visibility for esports betting brands across tournaments, teams and match pages for CS2, Dota 2 and League of Legends

PerformanceRetainer
Details

Paid Media & Programmatic

Esports Endemic Media Buying

Programmatic and direct buys on esports stats sites, tournament hubs and gaming media, with strict adult audience verification

PerformanceRegulated markets
Details

Paid Media & Programmatic

Esports Betting Ad Creative for Adults

Ad creative for esports betting that speaks to adult fans without cartoon styles, youth slang or game art you have no rights to use

Regulated marketsProject
Details

Affiliate Marketing

Esports Betting Affiliate Programme

Esports partners on Twitch, Kick, YouTube and Discord with strict adult-audience checks and platform policy compliance

RetainerRegulated markets
Details

Social Media & Communities

Esports Betting Discord Community

A Discord built for adult esports fans, with match threads, co-watch events and strict age verification from the first click

RetainerCrypto-friendly
Details

Social Media & Communities

Esports Match Graphics & Highlights

Map vetoes, rosters, results and highlight edits for esports audiences, made within publisher IP rules and adult positioning

RetainerCrypto-friendly
Details

Social Media & Communities

Esports Tournament Live Social

Live social across esports majors, with round swings, map results and co-watch threads staffed across time zones

RetainerCrypto-friendly
Details

Streamers & Influencers

Esports Betting Streamer Partnerships

Partnerships with CS2, Dota 2 and League of Legends creators whose audiences are verified adults in your licensed markets

Regulated marketsPerformance
Details

Streamers & Influencers

Esports Tournament Co-Stream Sponsorship

Sponsored co-streams of major esports tournaments, within the organiser's co-streaming rules and your betting licence

ProjectRegulated markets
Details

Streamers & Influencers

Esports Analyst Prediction Content

Match previews and data-led predictions from respected esports analysts, labelled as sponsored and framed as opinion

RetainerPerformance
Details

Streamers & Influencers

Esports Team Creator Content Deals

Sponsored content with esports organisations' creator rosters, planned around league rules, publisher restrictions and adult audiences

EnterpriseRegulated markets
Details

Content & Localization

Esports Match Preview Content

CS2, Dota 2, League of Legends and Valorant previews written by people who follow the scene, for adult bettors

RetainerCrypto-friendly
Details

CRM, Retention & VIP

Esports Pick'em & Major Event Engagement

Pick'em contests, match predictors and event hubs that engage adult esports fans around majors and league finals

Project
Details

CRM, Retention & VIP

Esports Bettor Segmentation

Segments for adult esports bettors by title, team, tournament tier and betting style, feeding event-led CRM

Project
Details

Conversion & UX

Esports Betting Interface UX

Betting interfaces for CS2, Dota 2 and League of Legends with map-level markets, tournament brackets and embedded match streams

Project
Details

Analytics & Tracking

Esports Betting Audience & Event Analytics

Analytics for esports betting that link title, tournament and stream activity to adult bettor acquisition and engagement

PerformanceProject
Details

PR & Reputation

Esports Betting Media Relations

PR with esports business and news media built around adult audiences, integrity partnerships and tournament data

ProjectRegulated markets
Details

PR & Reputation

Betting Integrity Alert Communications

Communications when suspicious betting patterns, integrity alerts or match-fixing investigations involve your book or markets

ProjectRegulated markets
Details

PR & Reputation

Esports Team & Tournament Partnership PR

Announcements and ongoing PR for esports team and tournament partnerships, with visible adult-audience safeguards

ProjectRegulated markets
Details

Brand & Creative Studio

Esports Betting Brand Voice

A credible, community-native voice for esports betting brands that speaks to adult fans without copying youth gaming culture

Project
Details

Brand & Creative Studio

Esports Betting Match Graphics

Match cards, odds graphics and tournament hubs for esports betting brands, designed for adult fans fluent in the scene

ProjectQuick win
Details

Brand & Creative Studio

Esports Team & Tournament Sponsorship Design

Jersey, stream overlay and in-arena branding for esports sponsorships, checked against publisher rules and audience age data

Project
Details

Crypto & Web3 Growth

Crypto Esports Media Partnerships

Placements with esports and Web3 gaming media whose adult audiences follow CS2, Dota 2 and League of Legends betting

Crypto-friendlyPerformance
Details

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