SEO & Organic Growth
Fixture & Match Page Template SEO
Indexation and content rules for the thousands of auto-generated match pages a sportsbook publishes every week

SEO & Organic Growth · Sportsbook & Event SEO
Search visibility for esports betting brands across tournaments, teams and match pages for CS2, Dota 2 and League of Legends
Esports search is organised around tournaments, teams and patches, and the calendar moves faster than traditional sport. We build tournament and team hubs, make match pages crawlable before games start and keep rosters and results current. Content is written for an adult audience, carries age and responsible-gambling messaging and avoids tactics aimed at younger gamers.
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SEO & Organic Growth
Indexation and content rules for the thousands of auto-generated match pages a sportsbook publishes every week
SEO & Organic Growth
Evergreen pages for bet types such as both teams to score, handicaps and bet builders that rank all season
SEO & Organic Growth
Make scores, results and standings pages fast, crawlable and fresh enough to rank during and straight after matches
SEO & Organic Growth
Racecard, meeting and festival SEO for licensed bookmakers in two of the world's most competitive racing search markets
SEO & Organic Growth
NFL, NBA, MLB and NHL content for state-licensed sportsbooks, with American odds and state availability on every page
SEO & Organic Growth
Brazilian Portuguese football content for SPA-authorised sportsbooks, from the Brasileirão to the state championships