Bonus Economics& Promotions

CRM, Retention & VIP

Bonus Economics & Offer Optimisation

Analysis of bonus cost, abuse and uplift so every promotion earns its place in the marketing budget

CRM, Retention & VIP

CRM Promotions Calendar & Budget Plan

A forward calendar of promotions tied to fixtures, game launches and seasons, with bonus budgets allocated in advance

CRM, Retention & VIP

Bonus Abuse Prevention Rules

Detection rules and offer design changes that reduce multi-accounting, matched betting and low-risk wagering abuse

CRM, Retention & VIP

Free Spins Campaign Design

Free spins campaigns matched to game preferences and provider tools, with clear spin values, game lists and wagering terms

CRM, Retention & VIP

Free Bets & Odds Boost Promotions

Sportsbook promotions such as free bets, odds boosts and bet builder offers, planned around fixtures and priced with trading

CRM, Retention & VIP

Wagering Requirement Redesign

A rethink of casino bonus wagering, game weighting and expiry rules so offers are fair, understandable and within local limits

CRM, Retention & VIP

Crypto Casino Bonus Economics

Bonus and reward modelling for licensed crypto casinos, accounting for coin volatility, stablecoins and multi-currency play

CRM, Retention & VIP

Jackpot-Triggered Lottery Campaigns

Automated campaigns that fire when jackpots roll over or reach set levels, with spend-control messaging built in

CRM, Retention & VIP

Non-Bonus Retention for Restricted Markets

Retention built on product, content, service and non-monetary recognition where local rules strictly limit bonuses

CRM, Retention & VIP

UK Promotion Rules Alignment

Promotions reviewed and rebuilt for Great Britain's bonus wagering cap and ban on mixed-product promotions