CRM, Retention & VIP
Bonus Economics & Offer Optimisation
Analysis of bonus cost, abuse and uplift so every promotion earns its place in the marketing budget

CRM, Retention & VIP · Bonus Economics & Promotions
Retention built on product, content, service and non-monetary recognition where local rules strictly limit bonuses
In Sweden, bonuses are limited to the first time a player plays with an operator, and Brazil's regulated market restricts bonuses offered as incentives to bet. We design retention that works without repeated offers: product discovery, personalised content, faster service, recognition and engagement features, each checked to confirm it does not count as a bonus under local rules.
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CRM, Retention & VIP
Analysis of bonus cost, abuse and uplift so every promotion earns its place in the marketing budget
CRM, Retention & VIP
A forward calendar of promotions tied to fixtures, game launches and seasons, with bonus budgets allocated in advance
CRM, Retention & VIP
Detection rules and offer design changes that reduce multi-accounting, matched betting and low-risk wagering abuse
CRM, Retention & VIP
Free spins campaigns matched to game preferences and provider tools, with clear spin values, game lists and wagering terms
CRM, Retention & VIP
Sportsbook promotions such as free bets, odds boosts and bet builder offers, planned around fixtures and priced with trading
CRM, Retention & VIP
A rethink of casino bonus wagering, game weighting and expiry rules so offers are fair, understandable and within local limits