CRM, Retention & VIP
Bonus Economics & Offer Optimisation
Analysis of bonus cost, abuse and uplift so every promotion earns its place in the marketing budget

CRM, Retention & VIP · Bonus Economics & Promotions
Free spins campaigns matched to game preferences and provider tools, with clear spin values, game lists and wagering terms
Free spins work best when they introduce a player to a game they are likely to enjoy. We choose games using play data and provider promotional tools, set spin values and eligibility, write significant terms that are easy to read and plan the CRM delivery. Wagering and expiry rules follow local limits, and markets that restrict bonuses get suitable alternatives.
Add it to your offer
Combine it with any other services, markets and a budget if you have one in mind.
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We reply with scope, timeline and price for your brand, usually within one business day.
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CRM, Retention & VIP
Analysis of bonus cost, abuse and uplift so every promotion earns its place in the marketing budget
CRM, Retention & VIP
A forward calendar of promotions tied to fixtures, game launches and seasons, with bonus budgets allocated in advance
CRM, Retention & VIP
Detection rules and offer design changes that reduce multi-accounting, matched betting and low-risk wagering abuse
CRM, Retention & VIP
Sportsbook promotions such as free bets, odds boosts and bet builder offers, planned around fixtures and priced with trading
CRM, Retention & VIP
A rethink of casino bonus wagering, game weighting and expiry rules so offers are fair, understandable and within local limits
CRM, Retention & VIP
Bonus and reward modelling for licensed crypto casinos, accounting for coin volatility, stablecoins and multi-currency play