CRM, Retention & VIP
CRM Promotions Calendar & Budget Plan
A forward calendar of promotions tied to fixtures, game launches and seasons, with bonus budgets allocated in advance

CRM, Retention & VIP · Bonus Economics & Promotions
Analysis of bonus cost, abuse and uplift so every promotion earns its place in the marketing budget
We measure the true cost and incremental value of your welcome, reload, cashback and free spin offers, including losses to bonus abuse. Offers are redesigned or retired based on the data. Wagering and terms recommendations stay within local rules on fair bonus design.
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CRM, Retention & VIP
A forward calendar of promotions tied to fixtures, game launches and seasons, with bonus budgets allocated in advance
CRM, Retention & VIP
Detection rules and offer design changes that reduce multi-accounting, matched betting and low-risk wagering abuse
CRM, Retention & VIP
Free spins campaigns matched to game preferences and provider tools, with clear spin values, game lists and wagering terms
CRM, Retention & VIP
Sportsbook promotions such as free bets, odds boosts and bet builder offers, planned around fixtures and priced with trading
CRM, Retention & VIP
A rethink of casino bonus wagering, game weighting and expiry rules so offers are fair, understandable and within local limits
CRM, Retention & VIP
Bonus and reward modelling for licensed crypto casinos, accounting for coin volatility, stablecoins and multi-currency play