CRM, Retention & VIP
Bonus Economics & Offer Optimisation
Analysis of bonus cost, abuse and uplift so every promotion earns its place in the marketing budget

CRM, Retention & VIP · Bonus Economics & Promotions
A rethink of casino bonus wagering, game weighting and expiry rules so offers are fair, understandable and within local limits
High wagering requirements frustrate players, generate complaints and increasingly fall foul of regulators, including Great Britain's cap on bonus wagering. We model alternative structures such as lower multiples, wager-free rewards and simpler game weighting, compare cost and player outcomes and rewrite terms in plain language. Changes are rolled out with testing so the effect on bonus cost is visible.
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CRM, Retention & VIP
Analysis of bonus cost, abuse and uplift so every promotion earns its place in the marketing budget
CRM, Retention & VIP
A forward calendar of promotions tied to fixtures, game launches and seasons, with bonus budgets allocated in advance
CRM, Retention & VIP
Detection rules and offer design changes that reduce multi-accounting, matched betting and low-risk wagering abuse
CRM, Retention & VIP
Free spins campaigns matched to game preferences and provider tools, with clear spin values, game lists and wagering terms
CRM, Retention & VIP
Sportsbook promotions such as free bets, odds boosts and bet builder offers, planned around fixtures and priced with trading
CRM, Retention & VIP
Bonus and reward modelling for licensed crypto casinos, accounting for coin volatility, stablecoins and multi-currency play