CRM, Retention & VIP
Bonus Economics & Offer Optimisation
Analysis of bonus cost, abuse and uplift so every promotion earns its place in the marketing budget

CRM, Retention & VIP · Bonus Economics & Promotions
Detection rules and offer design changes that reduce multi-accounting, matched betting and low-risk wagering abuse
Bonus abuse drains promotional budgets and distorts campaign results. We analyse redemption patterns for linked accounts, shared devices and payment details, low-risk wagering and systematic offer hunting, then set detection rules with your fraud team and redesign offers so they are less attractive to abusers. Genuine players are protected from false positives through a clear review process.
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CRM, Retention & VIP
Analysis of bonus cost, abuse and uplift so every promotion earns its place in the marketing budget
CRM, Retention & VIP
A forward calendar of promotions tied to fixtures, game launches and seasons, with bonus budgets allocated in advance
CRM, Retention & VIP
Free spins campaigns matched to game preferences and provider tools, with clear spin values, game lists and wagering terms
CRM, Retention & VIP
Sportsbook promotions such as free bets, odds boosts and bet builder offers, planned around fixtures and priced with trading
CRM, Retention & VIP
A rethink of casino bonus wagering, game weighting and expiry rules so offers are fair, understandable and within local limits
CRM, Retention & VIP
Bonus and reward modelling for licensed crypto casinos, accounting for coin volatility, stablecoins and multi-currency play