CRM, Retention & VIP
Bonus Economics & Offer Optimisation
Analysis of bonus cost, abuse and uplift so every promotion earns its place in the marketing budget

CRM, Retention & VIP · Bonus Economics & Promotions
Sportsbook promotions such as free bets, odds boosts and bet builder offers, planned around fixtures and priced with trading
Sportsbook promotions have to make sense to bettors and to the trading team. We plan free bets, odds boosts, bet builder and acca offers around key fixtures, agree margins and liabilities with trading and write terms that avoid misleading language. Bettors showing markers of harm are excluded, and mechanics are adjusted for markets that limit sports promotions.
Add it to your offer
Combine it with any other services, markets and a budget if you have one in mind.
Get a custom quote
We reply with scope, timeline and price for your brand, usually within one business day.
Accept and kick off
Accept with one click, get your invoice and meet the team that runs it.
CRM, Retention & VIP
Analysis of bonus cost, abuse and uplift so every promotion earns its place in the marketing budget
CRM, Retention & VIP
A forward calendar of promotions tied to fixtures, game launches and seasons, with bonus budgets allocated in advance
CRM, Retention & VIP
Detection rules and offer design changes that reduce multi-accounting, matched betting and low-risk wagering abuse
CRM, Retention & VIP
Free spins campaigns matched to game preferences and provider tools, with clear spin values, game lists and wagering terms
CRM, Retention & VIP
A rethink of casino bonus wagering, game weighting and expiry rules so offers are fair, understandable and within local limits
CRM, Retention & VIP
Bonus and reward modelling for licensed crypto casinos, accounting for coin volatility, stablecoins and multi-currency play