CRM, Retention & VIP
Bonus Economics & Offer Optimisation
Analysis of bonus cost, abuse and uplift so every promotion earns its place in the marketing budget

CRM, Retention & VIP · Bonus Economics & Promotions
Automated campaigns that fire when jackpots roll over or reach set levels, with spend-control messaging built in
Lottery interest follows the jackpot, so campaigns should too. We set up jackpot level triggers for each draw, dynamic content showing current jackpots and draw times, and last-chance reminders timed before ticket sales close. Messages stay factual about odds and prizes, and heavy buyers are offered spend-control tools instead of extra prompts.
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CRM, Retention & VIP
Analysis of bonus cost, abuse and uplift so every promotion earns its place in the marketing budget
CRM, Retention & VIP
A forward calendar of promotions tied to fixtures, game launches and seasons, with bonus budgets allocated in advance
CRM, Retention & VIP
Detection rules and offer design changes that reduce multi-accounting, matched betting and low-risk wagering abuse
CRM, Retention & VIP
Free spins campaigns matched to game preferences and provider tools, with clear spin values, game lists and wagering terms
CRM, Retention & VIP
Sportsbook promotions such as free bets, odds boosts and bet builder offers, planned around fixtures and priced with trading
CRM, Retention & VIP
A rethink of casino bonus wagering, game weighting and expiry rules so offers are fair, understandable and within local limits