CRM, Retention & VIP
Managed CRM Campaign Operations
A dedicated team that plans, builds, tests and sends your CRM campaigns every week, working inside your platform

CRM, Retention & VIP · CRM Operations & Testing
Dashboards that track retention, reactivation, bonus cost, channel health and safer-gambling indicators in one view
CRM teams often report sends and open rates while finance asks about retention and bonus cost. We define a KPI framework that links CRM activity to player retention, value, bonus spend and safer-gambling indicators, then build dashboards in your BI tool with views for CRM managers, leadership and compliance.
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Combine it with any other services, markets and a budget if you have one in mind.
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We reply with scope, timeline and price for your brand, usually within one business day.
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CRM, Retention & VIP
A dedicated team that plans, builds, tests and sends your CRM campaigns every week, working inside your platform
CRM, Retention & VIP
A pre-send checklist and approval workflow that catches broken links, wrong audiences, missing terms and suppression errors
CRM, Retention & VIP
Global and campaign-level holdout groups that show how much revenue and retention CRM actually adds
CRM, Retention & VIP
A structured testing roadmap for subject lines, content, offers, timing and journey logic, with a clear decision for every test
CRM, Retention & VIP
Operating models, rule matrices and localisation workflows for Malta-based CRM teams running many markets at once
CRM, Retention & VIP
Ready-to-use CRM assets that help operators promote a studio's new releases to the players most likely to enjoy them