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CRM, Retention & VIP · CRM Operations & Testing

CRM Control Groups& Incremental Value

Global and campaign-level holdout groups that show how much revenue and retention CRM actually adds

Attributing every deposit after an email to CRM overstates its value and hides campaigns that do nothing. We design global and campaign-level holdout groups, set sample sizes and durations, and report incremental deposits, retention and bonus cost against players who received nothing. Holdouts never withhold safer-gambling or service messages.

What you get

  • Global holdout design
  • Campaign-level control groups
  • Sample size and duration rules
  • Incremental value reporting
  • Exemptions for service and RG messages

How it works

  1. 01

    Add it to your offer

    Combine it with any other services, markets and a budget if you have one in mind.

  2. 02

    Get a custom quote

    We reply with scope, timeline and price for your brand, usually within one business day.

  3. 03

    Accept and kick off

    Accept with one click, get your invoice and meet the team that runs it.

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