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CRM, Retention & VIP · Lifecycle Journeys

Second & ThirdDeposit Journeys

The stretch after the first deposit, designed to turn a one-off trial into a relationship without leaning on bonuses

A large share of new players never make it past their first few deposits. We look at what the players who stayed did differently, such as the games they tried or the features they used, and build journeys that guide new depositors towards those experiences. Offers are tested against no-offer control groups so bonuses are only kept where they add value.

What you get

  • Early retention driver analysis
  • Post-FTD journey design
  • Feature and product education content
  • Offer versus no-offer testing
  • Second and third deposit reporting

How it works

  1. 01

    Add it to your offer

    Combine it with any other services, markets and a budget if you have one in mind.

  2. 02

    Get a custom quote

    We reply with scope, timeline and price for your brand, usually within one business day.

  3. 03

    Accept and kick off

    Accept with one click, get your invoice and meet the team that runs it.

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Registration & KYC Drop-Off Recovery

Journeys that help players who started registration or verification finish it, with clear help rather than pressure

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First-Deposit Conversion Journeys

Journeys for verified players who have not yet deposited, built around payment help, product discovery and clear offer terms

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Early-Life Retention Programme

A structured programme for players in their first 90 days, with milestones, check-ins and behaviour-based branches

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Failed Deposit Recovery Journeys

Real-time messages that help players whose deposit failed, with alternative payment methods and clear next steps

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