CRM, Retention & VIP
CRM Strategy & Player Segmentation
Segmentation, lifecycle mapping and contact strategy built from your player data and designed for your CRM platform
ProjectEnterprise
CRM, Retention & VIP
Reactivation & Win-Back Campaigns
Carefully targeted campaigns that bring lapsed players back, excluding anyone self-excluded or showing risk markers
We identify lapsed players with genuine reactivation potential and build tiered win-back sequences with offers matched to their value. Self-excluded, cooling-off and at-risk players are removed before any send. Results are measured against control groups so you only fund campaigns that work.
What you get
- ◆Lapsed player segmentation
- ◆Risk and self-exclusion suppression
- ◆Tiered win-back sequences
- ◆Offer value modelling
- ◆Control group measurement
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The first 30 days designed step by step, from registration to verification, first deposit and second session
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