CRM, Retention & VIP
Markers-of-Harm Detection & CRM Routing
Behavioural indicators of harm turned into CRM rules that stop promotions and start the right safer-gambling interaction
CRM, Retention & VIP · Safer-Gambling CRM
UK Customer InteractionCRM Programme
CRM aligned with UKGC customer interaction guidance and financial risk checks, from indicators to recorded outcomes
The Gambling Commission expects operators to identify harm early, act in proportion and evaluate what works, alongside financial risk checks for higher-spending customers. We align CRM triggers, suppression and messaging with your customer interaction policy, connect financial risk assessment outcomes to marketing eligibility and set up records that show what was done and when.
What you get
- ◆Customer interaction policy alignment
- ◆Financial risk check integration
- ◆Proportionate action matrix
- ◆Marketing eligibility rules
- ◆Evaluation and record-keeping setup
Built for
How it works
- 01
Add it to your offer
Combine it with any other services, markets and a budget if you have one in mind.
- 02
Get a custom quote
We reply with scope, timeline and price for your brand, usually within one business day.
- 03
Accept and kick off
Accept with one click, get your invoice and meet the team that runs it.
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