CRM, Retention & VIP
Markers-of-Harm Detection & CRM Routing
Behavioural indicators of harm turned into CRM rules that stop promotions and start the right safer-gambling interaction

CRM, Retention & VIP · Safer-Gambling CRM
CRM for GGL-licensed brands that respects OASIS exclusions, the cross-operator deposit limit and German product rules
Under the 2021 State Treaty, German players are checked against the OASIS exclusion system and the LUGAS cross-operator deposit limit, and virtual slot products follow strict rules. We make sure CRM never prompts players to raise limits or play up to them, reflect product restrictions in offers and content, and write compliant German-language communications. Advertising time restrictions are applied wherever they cover CRM channels.
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CRM, Retention & VIP
Behavioural indicators of harm turned into CRM rules that stop promotions and start the right safer-gambling interaction
CRM, Retention & VIP
End-to-end testing that self-excluded, cooling-off and opted-out players receive no marketing from any channel or tool
CRM, Retention & VIP
Automated and human-led journeys that reach players showing risk, offering tools and support in a tone that actually helps
CRM, Retention & VIP
Campaigns that encourage players to set deposit limits, reality checks and time-outs as a normal part of playing
CRM, Retention & VIP
CRM aligned with UKGC customer interaction guidance and financial risk checks, from indicators to recorded outcomes
CRM, Retention & VIP
CRM for KSA-licensed brands built around duty-of-care obligations, CRUKS checks and extra care for young adults