CRM, Retention & VIP
CRM Strategy & Player Segmentation
Segmentation, lifecycle mapping and contact strategy built from your player data and designed for your CRM platform
ProjectEnterprise
CRM, Retention & VIP
Email, SMS & Push Lifecycle Marketing
Automated email, SMS and push programs that move players from sign-up to regular play, built and run for you
We build and operate your lifecycle program across email, SMS and push: onboarding, deposit nudges, product cross-sell, event campaigns and win-back. Every message respects marketing consent, quiet hours and the suppression of self-excluded or at-risk players. Performance is measured as incremental revenue against holdout groups.
What you get
- ◆Lifecycle program architecture
- ◆Email, SMS and push templates
- ◆Consent and suppression rules
- ◆Holdout-based incrementality testing
- ◆Weekly campaign calendar and reporting
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Reactivation & Win-Back Campaigns
Carefully targeted campaigns that bring lapsed players back, excluding anyone self-excluded or showing risk markers
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