CRM, Retention & VIP
Predictive Player Lifetime Value Model
Early predictions of player lifetime value that help CRM, VIP and acquisition teams decide where effort is worth spending
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CRM, Retention & VIP
Next-Best-Action Decisioning
Decision logic that chooses the most useful message for each player, including the option of sending nothing at all
CRM, Retention & VIP
Personalised Game Recommendations
Recommendation models that suggest slots and table games each player is likely to enjoy, across email, push and the lobby
CRM, Retention & VIP
Bettor Preference Profiling
Profiles of each bettor's sports, leagues, teams and bet types that power relevant fixture and odds content in CRM
CRM, Retention & VIP
Bonus Sensitivity & Uplift Modelling
Uplift models that separate players who return because of an offer from those who would have played anyway
CRM, Retention & VIP
Live Casino Player Segmentation
Segments built on live casino behaviour: game shows versus tables, stake bands, favourite studios and playing hours
CRM, Retention & VIP
Esports Bettor Segmentation
Segments for adult esports bettors by title, team, tournament tier and betting style, feeding event-led CRM
CRM, Retention & VIP
Bonus Economics & Offer Optimisation
Analysis of bonus cost, abuse and uplift so every promotion earns its place in the marketing budget
CRM, Retention & VIP
CRM Promotions Calendar & Budget Plan
A forward calendar of promotions tied to fixtures, game launches and seasons, with bonus budgets allocated in advance
CRM, Retention & VIP
Bonus Abuse Prevention Rules
Detection rules and offer design changes that reduce multi-accounting, matched betting and low-risk wagering abuse
CRM, Retention & VIP
Free Spins Campaign Design
Free spins campaigns matched to game preferences and provider tools, with clear spin values, game lists and wagering terms
CRM, Retention & VIP
Free Bets & Odds Boost Promotions
Sportsbook promotions such as free bets, odds boosts and bet builder offers, planned around fixtures and priced with trading
CRM, Retention & VIP
Wagering Requirement Redesign
A rethink of casino bonus wagering, game weighting and expiry rules so offers are fair, understandable and within local limits
CRM, Retention & VIP
Crypto Casino Bonus Economics
Bonus and reward modelling for licensed crypto casinos, accounting for coin volatility, stablecoins and multi-currency play
CRM, Retention & VIP
Jackpot-Triggered Lottery Campaigns
Automated campaigns that fire when jackpots roll over or reach set levels, with spend-control messaging built in
CRM, Retention & VIP
Non-Bonus Retention for Restricted Markets
Retention built on product, content, service and non-monetary recognition where local rules strictly limit bonuses
CRM, Retention & VIP
UK Promotion Rules Alignment
Promotions reviewed and rebuilt for Great Britain's bonus wagering cap and ban on mixed-product promotions
CRM, Retention & VIP
Markers-of-Harm Detection & CRM Routing
Behavioural indicators of harm turned into CRM rules that stop promotions and start the right safer-gambling interaction
CRM, Retention & VIP
Self-Exclusion & Suppression Audit
End-to-end testing that self-excluded, cooling-off and opted-out players receive no marketing from any channel or tool
CRM, Retention & VIP
Safer-Gambling Interaction Journeys
Automated and human-led journeys that reach players showing risk, offering tools and support in a tone that actually helps
CRM, Retention & VIP
Deposit Limit & Tool Adoption Campaigns
Campaigns that encourage players to set deposit limits, reality checks and time-outs as a normal part of playing
CRM, Retention & VIP
UK Customer Interaction CRM Programme
CRM aligned with UKGC customer interaction guidance and financial risk checks, from indicators to recorded outcomes
CRM, Retention & VIP
Dutch Duty-of-Care CRM
CRM for KSA-licensed brands built around duty-of-care obligations, CRUKS checks and extra care for young adults
CRM, Retention & VIP
German CRM for OASIS & Deposit Limits
CRM for GGL-licensed brands that respects OASIS exclusions, the cross-operator deposit limit and German product rules
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