Content & Localization
Betting Rules & Settlement Pages
Plain-language sportsbook rules covering settlement, void bets, dead heats and abandoned events, sport by sport
Pre-match and in-play betting brands
Marketing forsportsbooks
Sportsbook marketing lives on the fixture calendar. We build event-driven acquisition, odds-led content and retention that turns tournament spikes into long-term customers.
213 specialist services for sportsbooks
Plus every general service in the catalog, planned around your product.
Content & Localization
Sportsbook Promo Copy: Boosts & Builders
Fast-turnaround copy for odds boosts, bet builder specials, acca offers and free bets, with the terms spelled out
Content & Localization
Weekly Sports Preview Video Series
Presenter-led preview shows with data graphics, produced on a weekly schedule around the fixtures your customers follow
Content & Localization
Bet Slip & Sportsbook UX Copy
Bet slip, cash out, price change and settlement messages written so bettors always know the state of their bet
Content & Localization
Tipster & Betting Tips Content
Reasoned betting tips with transparent records, written to inform readers rather than pressure them to bet
Content & Localization
Greek Football & Basketball Editorial
Greek-language editorial on the Super League, Greek Basket League and EuroLeague for HGC-licensed sportsbooks
CRM, Retention & VIP
Casino & Sportsbook Cross-Sell Journeys
Relevant introductions to your other products for multi-product brands, within local rules on mixed-product promotions
CRM, Retention & VIP
Tournament-to-Season Bettor Retention
Journeys that keep bettors who joined for a World Cup, Euros or a final engaged when the regular league season returns
CRM, Retention & VIP
High-Value Bettor Management
Relationship management for high-staking sports bettors, aligned with trading, risk and safer-gambling teams
CRM, Retention & VIP
Free-to-Play Prediction Games
Score predictors and pick'em games that give sports fans a weekly reason to visit, with no stake required to play
CRM, Retention & VIP
Bettor Preference Profiling
Profiles of each bettor's sports, leagues, teams and bet types that power relevant fixture and odds content in CRM
CRM, Retention & VIP
Free Bets & Odds Boost Promotions
Sportsbook promotions such as free bets, odds boosts and bet builder offers, planned around fixtures and priced with trading
CRM, Retention & VIP
US State-by-State Retention CRM
CRM for licensed US sportsbooks and online casinos, with promotions, terms and responsible-gaming details set per state
CRM, Retention & VIP
Nigerian Low-Data Sportsbook Retention
SMS-first, low-data retention for state-licensed sportsbooks in Nigeria, built around European football and bank transfers
CRM, Retention & VIP
Kenyan M-Pesa Sportsbook Retention
Retention for BCLB-licensed sportsbooks built on M-Pesa payment journeys, SMS and messaging in English and Swahili
CRM, Retention & VIP
South African Sportsbook Retention
Retention for provincially licensed sportsbooks across football, rugby and cricket, with POPIA consent and local payments
CRM, Retention & VIP
French Sports Betting & Poker CRM
CRM for ANJ-licensed sportsbooks and poker rooms, built around France's rules on commercial offers and excessive play
Conversion & UX
Sportsbook Conversion Audit
A focused review of the sportsbook journey, from event pages and market navigation to bet placement, cash out and settlement
Conversion & UX
Event-Led Sportsbook Landing Pages
Fixture and tournament landing pages with live odds and deep links into a pre-filled betslip, built ahead of the sporting calendar
Conversion & UX
Betslip Quick Deposit Flow
An in-betslip deposit flow that lets sportsbook players top up within their limits without losing their selections
Conversion & UX
Betslip UX Optimisation
A redesign of singles, multiples and system bets on the betslip, with clear stakes, returns, odds changes and confirmation
Conversion & UX
In-Play Betting Interface UX
Live betting screens that handle suspended markets, moving odds, bet delays and cash out clearly, even at peak match moments
Conversion & UX
Bet Builder UX
Same-game bet builder interfaces that show compatible selections, recalculate prices smoothly and explain combined bets simply
Conversion & UX
Sportsbook Navigation & Search UX
Sport, competition and market navigation plus team and player search, adapted to the sports each of your markets follows
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