Conversion & UX
Lobby & Game Discovery UX
Lobby layouts, categories, search and recommendations that help players find games they enjoy, faster

Conversion & UX · Lobby, Game Discovery & Betslip UX
Sport, competition and market navigation plus team and player search, adapted to the sports each of your markets follows
A sportsbook built around one market's sports feels wrong elsewhere: cricket and rugby matter in South Africa, basketball in Greece and GAA in Ireland. We restructure navigation, favourites and search so each market sees its sports, leagues and popular markets first. Search handles team nicknames, player names and local spellings, and results link straight to the relevant event.
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Conversion & UX
Lobby layouts, categories, search and recommendations that help players find games they enjoy, faster
Conversion & UX
A redesign of singles, multiples and system bets on the betslip, with clear stakes, returns, odds changes and confirmation
Conversion & UX
Live betting screens that handle suspended markets, moving odds, bet delays and cash out clearly, even at peak match moments
Conversion & UX
Same-game bet builder interfaces that show compatible selections, recalculate prices smoothly and explain combined bets simply
Conversion & UX
Racecards, each-way terms, price types and non-runner rules presented clearly for UK and Irish horse racing bettors
Conversion & UX
Live lobby design with real-time table limits, seat availability, game show schedules and filters by stake, language and game type